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By the early s, catalog sales accounted for more than half of the company's business. Roy eventually sold the business to Limited Stores, Inc. Since then, Victoria's Secret has shifted its focus to target women directly rather than going after male consumers looking to purchase something for the woman in their life.

This was accomplished by an increased emphasis on style and customer service. The company has since been credited with bringing the lingerie business into the mainstream. In , Victoria's Secret launched its Pink line in an effort to reach out to younger women looking to purchase stylish underwear and casual wear.

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The Pink line is further broken down into a separate line aimed at female college athletes, with promotional efforts including a partnership with all 32 NFL teams that allows professional team logos to be featured on the items available within this product line.

The company expanded into swimwear in the early s. The Victoria's Secret Designer Collection, a high-end lingerie line, debuted in Victoria's Secret officially launched its website, VictoriasSecret. The following year, the company's first Super Bowl ad drove more than a million visitors to the company's website. The Victoria's Secret Fashion Show debuted with humble beginnings in Since then, it has become a much-anticipated annual event that airs on television during the holiday season in the United States. Victoria's Secret's styles range from full coverage to what the company refers to as its "most-wanted shapes" completed with tempting details.

Most of the items sold by Victoria's Secret are manufactured under some variation of their own brand, often stylized as "VS" or distributed through the company's Pink line.


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With more than 18 million views, the YouTube video Victoria's Secret Fashion Show ranks among the most popular of the available clips featuring Victoria's Secret's iconic Angels, seen here displaying the company's products while pop star Rihanna performs. Tweet this! Tags: Victoria's Secret.

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